Agriculture

Bread-basket of India

Milky Way
- Milkfed-Punjab
- Verka
- Milkfed's Promise
- Technology Mission On
Dairy Development

- Technical Input
Programme

- Quality Assurance
Programme

- Physical Dimensions
- Trade Enquiries

Modern Farming

The Green
Revolution

New Initiatives &
Goverment Schemes

Glimpses Of Statistics



MILKFED-PUNJAB
The Punjab State Cooperative Milk Producers’ Federation Limited popularly known as MILKFED Punjab, came into existence in 1973 with a twin objective of providing remunerative milk market to the milk producers in the State by value addition and marketing of produce on one hand and to provide technical inputs to the milk producers for enhancement of milk production on the other hand.

Although the federation was registered much earlier, but it came to real self in the year 1983 when all the milk plants of the erstwhile Punjab Dairy Development Corporation Limited were handed over to Cooperative sector and the entire State was covered under Operation Flood to give the farmers a better deal and our valued customers better products.Today, when we look back, we think we have fulfilled the promise to some extent.The setup of the organisation is a three tier system, Milk Producers Cooperative Societies at the village level, Milk Unions at District level and Federation as an Apex Body at State level. MILKFED Punjab has continuously advanced towards its coveted objectives well defined in its byelaws

VERKA
Far away from the din and fast pace of the city, there rests,near Amritsar,a sleepy village called Verka. Peaceful in its seclusion,life crawls on its own pace.The cool breeze, rustle of the banyan leaves,the chirruping of the birds, the quite flow of the shimmering water besides those soft folds of lush green, nestling a healthy cattle grazing away to glory. A perfect picture of health and happiness. Today, Verka has out-stripped its own boundaries to reach our homes. Verka was there long before it came to MILKFED . But then, it was the difference between being there and making it big. When MILKFED took it on, it believed that Verka had potential to do a lot more.And it did. With little more of a consumer oriented approach, Verka became a brand to reckon with. With its growing outlets and thus easier availability, it reached far and wide across the state and beyond. To people today, Verka is part of their daily lives.

MILKFED’S PROMISE
Milk was always there in Punjab, in plenty. And lots to spare. So it flowed into thousand of homes. Good enough ! But at a price not so good enough for toiling farmers. For, milk exchanged hands through those of middlemen who took away a major part of the farmers’ profits. This was what made the MILKFED to step in. It knew that farmers deserved much more and that things could always be better with little more planning, controlling and with the aid of modern technology.

IN THE INTEREST OF FARMERS:
MILKFED, with its network of over 5000 village Milk Producer’s Cooperative Societies and over 3 lakh Milk Producers form a strong network which not only provides assured market to Milk Producers but also carries inputs to milk production enhancement at their doorsteps.

SOCIAL OBLIGATION:
The awareness regarding family planning,nutrition and health is more than even before. The immense job opportunities are providing the farmers with better social standing and confidence to move ahead in life.

EMPLOYMENT:
MILKFED and its units have a work force of about 5000 employees. Every morning and evening milk is lifted from the villages through private transport vehicles which is providing a regular employment to about 600 transporters. Most of them are self employed people. Similarly and first aid workers are also finding employment and at the same time providing input services to milk producers right in their villages. More than 5000 village cooperative societies are having 10000 workers to man their milk procurement and technical input etc.

TECHNOLOGY MISSION ON DAIRY DEVELOPMENT:
To accelerate the pace of increasing rural income and employment through Dairy Development, Government of India has set up TMDD. Under this programme, it has been decided to dovetail the programme of Operation Flood with State Government Programmes of Animal Husbandry, IRDP etc. to have effective coordination.

MILK DAY CELEBRATION:
Milk Days have been started to be observed in the entire operation area of MILKFED. The main aim of these Milk days is more interaction and strengthening of members participation of the village cooperatives to inculcate faith among them in their system. These milk days are also used to have feed back from the participants about the short-comings in Milk Cooperatives, for taking consequential remedial actions.

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